PSYCHOLOGICAL PROCESSES


           A. PSYCHOLOGY: MEANING AND SCOPE

               Psychology is the science of human and animal behaviour; it includes the application of this science to human problems. The term ‘psychology’ is a combination of two Greek words, namely psyche and logos.  The former refers to the ‘soul’ and the latter means ‘study of or science of.’ Therefore psychology literally means study of soul or science of soul. This definition has been given up long ago because the term soul was misleading due to its religious and metaphysical significance. Hence it was redefined as study of the mind.  This definition was also not acceptable for long time due to the abstract nature of the term mind. Now the modern definition for psychology is study of behaviour of human and animal. It is also said to be science of behaviour and cognitive processes. In other words, psychology studies everything that a person and other living organism do, think and feel. It studies observable behaviour, cognitive process, psychological events, social and cultural influences, largely unconscious processes and the complex interaction between all these different factors in order to describe behaviour. The goals of psychology are description, explanation, prediction and control of behaviour including subjective experiences.
AIMS OF PSYCHOLOGY
               The prime aim of psychology is to understand, predict and control behaviour. It aims at reducing the intensity of real life problems. It also aims at solving social problems. On the whole, psychology helps individuals to understand the behaviour of others and oneself and provide insights into their attitudes and reactions. Here understand means in knowing how and why such behaviour is revealed and exploring various causes for particular behaviour. For instance why a student is not successful in passing the examinations could be understood by exploring the various causes like poor study habits, lack of concentration, poor memory, disinterest in the subject, lack of motivation, or due to personal, or other family problems are explored and explained. To predict means to foretell at least to some extent the occurrence of such behaviours. The poor study habit may lead to the failure in examination. To control refers to minimise or stop the occurrence of particular behaviour through various psychological techniques or treatments. Poor study habit may be controlled through effective study skill programme.
            Psychology further aims at solving the real life problems, such as what can be done to eliminate race prejudice, how family and society contribute to social problems and how to control crime, and social evils, etc. it also affects our life through its influence on laws and public policies. Like laws of capital punishments, so psychological condition under which a person may be considered legally responsible for his action are based on the psychological theories of human nature. Psychology examines the nature of research and formulation of hypothesis to prove or disprove. In general psychology helps us to understand the behaviour of individuals and provides insights into their attitudes and reactions.

SCOPE OF PSYCHOLOGY
The following broad branches of psychology will elucidate the overall nature and scope of psychology:
1. Physiological Psychology: In the most fundamental sense, human beings are biological organisms. Physiological functions and the structure of our body are working together to influence our behaviour. Biopsychology is the branch that specializes in the area. Bio-psychologists may examine the ways in which specific sites in the brain which are related to disorders such as Parkinson’s disease or they may try to determine how our sensations are related to our behaviour.
2. Developmental Psychology: Here the studies are with respect to how people grow and change throughout their life from prenatal stages, through childhood, adulthood and old age. Developmental psychologists work in a variety of settings like colleges, schools, healthcare centres, business centres, government and non-profit organizations, etc. They are also very much involved in studies of the disturbed children and advising parents about helping such children.

3. Personality Psychology: This branch helps to explain both consistency and change in a person’s behaviour over time, from birth till the end of life through the influence of parents, siblings, playmates, school, society and culture. It also studies the individual traits that differentiate the behaviour of one person from that of another person.

4. Health Psychology: This explores the relations between the psychological factors and physical ailments and disease. Health psychologists focus on health maintenance and promotion of behaviour related to good health such as exercise, health habits and discouraging unhealthy behaviours like smoking, drug abuse and alcoholism.

Health psychologists work in healthcare setting and also in colleges and universities where they conduct research. They analyse and attempt to improve the healthcare system and formulate health policies.
5. Clinical Psychology: It deals with the assessment and intervention of abnormal behaviour. As some observe and believe that psychological disorders arise from a person’s unresolved conflicts and unconscious motives, others maintain that some of these patterns are merely learned responses, which can be unlearned with training, still others are contend with the knowledge of thinking that there are biological basis to certain psychological disorders, especially the more serious ones. Clinical psychologists are employed in hospitals, clinics and private practice. They often work closely with other specialists in the field of mental health.
6. Counselling Psychology: This focuses primarily on educational, social and career adjustment problems. Counselling psychologists advise students on effective study habits and the kinds of job they might be best suited for, and provide help concerned with mild problems of social nature and strengthen healthy lifestyle, economical and emotional adjustments.
They make use of tests to measure aptitudes, interests and personality characteristics. They also do marriage and family counselling, provide strategies to improve family relations.

7. Educational Psychology: Educational psychologists are concerned with all the concepts of education. This includes the study of motivation, intelligence, personality, use of rewards and punishments, size of the class, expectations, the personality traits and the effectiveness of the teacher, the student-teacher relationship, the attitudes, etc. It is also concerned with designing tests to evaluate student performance. They also help in designing the curriculum to make learning more interesting and enjoyable to children.

Educational psychology is used in elementary and secondary schools, planning and supervising special education, training teachers, counselling students having problems, assessing students with learning difficulties such as poor writing and reading skills and lack of concentration.

8. Social Psychology: This studies the effect of society on the thoughts, feelings and actions of people. Our behaviour is not only the result of just our personality and predisposition. Social and environmental factors affect the way we think, say and do. Social psychologists conduct experiments to determine the effects of various groups, group pressures and influence on behaviour.

They investigate on the effects of propaganda, persuation, conformity, conflict, integration, race, prejudice and aggression. These investigations explain many incidents that would otherwise be difficult to understand. Social psychologists work largely in colleges and universities and also other organizations.

9. Industrial and Organizational Psychology: The private and public organizations apply psychology to management and employee training, supervision of personnel, improve communication within the organization, counselling employees and reduce industrial disputes.

Thus we can say that in organizational and industrial sectors not only the psychological effects of working attitude of the employees are considered but also the physical aspects are given importance to make workers feel healthy.
10. Experimental Psychology: It is the branch that studies the processes of sensing, perceiving, learning, thinking, etc. by using scientific methods. The outcome of the experimental psychology is cognitive psychology which focuses on studying higher mental processes including thinking, knowing, reasoning, judging and decision-making. Experimental psychologists often do research in lab by frequently using animals as their experimental subjects.
11. Environmental Psychology: It focuses on the relationships between people and their physical and social surroundings. For example, the density of population and its relationship with crime, the noise pollution and its harmful effects and the influence of overcrowding upon lifestyle, etc.
12. Psychology of Women: This concentrates on psychological factors of women’s behaviour and development. It focuses on a broad range of issues such as discrimination against women, the possibility of structural differences in the brain of men and women, the effect of hormones on behaviour, and the cause of violence against women, fear of success, outsmarting nature of women with respect to men in various accomplishments.
13. Sports and Exercise Psychology: It studies the role of motivation in sport, social aspects of sport and physiological issues like importance of training on muscle development, the coordination between eye and hand, the muscular coordination in track and field, swimming and gymnastics.

14. Cognitive Psychology: It has its roots in the cognitive outlook of the Gestalt principles. It studies thinking, memory, language, development, perception, imagery and other mental processes in order to peep into the higher human mental functions like insight, creativity and problem-solving. The names of psychologists like Edward Tolman and Jean Piaget are associated with the propagation of the ideas of this school of thought.


METHODS OF PSYCHOLOGY

Psychologists use many scientific methods for research purposes to understand various psychological issues more scientifically. These scientific methods reduce bias and errors in understanding various behavioural aspects.
The relevance of these scientific methods extends beyond testing and evaluating theories and hypotheses in psychology. Though there are many such methods used by psychologists, each has its own advantages and disadvantages.
1.    Introspection Method: In introspection, the individual peeps into his own mental state and observes his own mental processes  Introspection method is the oldest method  It is the process of self-examination where one perceives, analyses and reports one's own feelings to collect data about the conscious experiences of the subject. Introspection or self-observation may be considered as a old method but it is something we are doing almost constantly in our everyday life. Introspection is a method of studying the consciousness in which the subjects report on their subjective experiences. It is a method that requires long and difficult training. It gives in-depth information about the individual.
In introspection, the subject is taught to achieve a state of “focused attention” in which he can closely observe his own conscious experiences. He will be able to report the smallest possible elements of awareness. Thus the goal of introspection is to learn about the basic building blocks of experience and the principles by which they combine to give us our everyday consciousness.
Limitations
a. It is not possible to observe one’s own behaviour and at the same time experience it. If such an attempt is made, the experience disappears. Thus the subject has to depend upon memory which itself may be subject to distortions, omissions and commissions.
b. The results obtained from introspection are subjective and so lack scientific validity. They cannot be verified and have to be accepted at face value
c. The method cannot be used to study children, animals, insane people, feeble­minded and those who are not good at verbal expression.
d. Because experiences are unique, they cannot be repeated and so introspection cannot be repeated.
e. Many experiences are either partly or wholly unconscious and cannot be observed consciously and analyzed.
f. All experiences cannot be verbalized
2.    Observation: It studies people’s reactions to naturally occurring events in natural settings. Observation can be direct observation such as laboratory observation, naturalistic observation and participant observation. Psychologists, who choose to observe or measure a phenomenon directly, often face a conflict.  They want to make precise, objective observation and also to view realistic behaviour. It is hard to do both simultaneously. Precision and objectivity are more easily achieved in authentic settings like laboratories, whereas authentic responses are more apt to be seen in natural situations. In the end, some compromise to be reached. To conduct laboratory observations, behavioural scientists create a standard setting which stimulates the behaviour of interest and allow exact unbiased measurements to be made. Because subjects (individuals) are all exposed to the same situation, it is relatively easy to compare their responses. But participants may not know why they are studied. In a naturalistic observation, psychologists are primarily interested in viewing behaviour in a natural setting and in disturbing it as little as possible. Through considerations of precision and objectivity may be important, they are secondary. The collection of naturalistic observations poses a difficult problem at the outset. Participant observation has one important advantage. Close contact with the subjects. In this the observer becomes the part of the group which he wants to observe. He establishes perfect rapport with the group of children or adolescents so that they may not become conscious of his presence and may not hide their actual behaviour.
Merits of participant observational method
a. The finding are more reliable, valid and extremely searching.
b. It discloses the minute, delicate and hidden facts usually at lesser expense.
c. The observer understands the frame of reference of the group which is observed.
Limitations of observational method
a. Establishing the validity of observation is always difficult. Many of the items of observation cannot be defined with sufficient precision.
The problem of subjectivity is also involved. A person tends to see what he knows.
b. Anecdotes may take the place of observation.
c. There is a possibility of subjective interpretation.
d. The data obtained are relatively informal, subjective, biased or prejudiced and thus can reduce their scientific value. Hence one may look for a better scientific method.
Difference between Observational and Experimental method: If observation is finding a fact then experiment is making a fact. In observation, the phenomenon under investigation is out of control of the observer. But in experiment, it is under the control of the experimenter. Therefore the experimenter can repeat his experiment whenever he wants. But this is not possible in the case of observation. As and when it occurs, he has to observe them. Astronomy is an observational science. Suppose a comet appears in the sky, this phenomenon may be there only for e few days. Then it may take another seven years for the comet to appear. Therefore experimental method has more advantages than observation. Experimentation as a method is more exact, precise and accurate than observation.
3.    Clinical Method: The clinical method is the means by which physicians discover facts about the sick or well patient and enter them into the diagnostic and therapeutic process in equal partnership with information about disease, pathophysiology, and technology. The concept of a clinical method is well contained in the definition of clinical psychology, which is the art and technology of dealing with the adjustment problems of the individual. The basic elements in this method of psychological investigation are the diagnosis and treatment of the problem or mental illness of an individual. Diagnosis may be carried out through an adequate physical check-up, building up a comprehensive life history, arranging clinical interview, using relevant tests and measuring devices and observing the client’s behaviour in natural surroundings.
The treatment is usually of two kinds; modifying the environmental forces and modifying the client’s attitude to help him or her to adjust to his or her environment.
4.    Psychophysical Method: Psychophysical methods are the tools for measuring perception and performance. These tools are used to reveal basic perceptual processes, to assess observer performance, and to specify the required characteristics of a display. The field of psychophysics is concerned with how the physical properties of stimuli (light, sound, weight…) are related to our psychological experience of them. Drawing on principles from both physics and psychology, psychophysicists have studied how the strength or intensity of a stimulus affects the strength of sensation in an observer.
Many of the classical techniques and theory of psychophysics were formulated in 1860 when Gustav Theodor Fechner published Elemente der Psychophysik. He coined the term "psychophysics. Fechner wanted to develop a theory that could relate matter to the mind, by describing the relationship between the world and the way it is perceived.
Psychophysical experiments have traditionally used three methods for testing subjects' perception in stimulus detection and difference detection experiments: the method of limits, the method of constant stimuli, and the method of adjustment.
5.    Survey method: Some problems that are difficult to study by method of observation may be studied through the use of questionnaire and interviews.  In this method the large number of people answers the questions regarding behaviour attitudes. It is used to obtain information on political opinion, consumer preferences, health care needs, economic reforms, voting preference
Merits of Experimental method
a.       The large amount of information is collected.
b.      It can provide highly accurate information if conducted properly.
Limitations of Experimental method
c.       There is a possibility of people not answering truly and accurately.
d.      The results of survey are useful only if persons questioned are truly representative of large groups to whom the findings are to be generalized. Unless the people respond to a survey are similar to a large group to whom we wish to expand the results, such generalization are on very shaky grounds.
6.    Case Study method: A scientific biography is called as case history. it is known as case history of individual because it is the analysis of the most important aspect of the individual. The analysis in the form of past record, present position and future possibilities. It is important sources of data for psychological study of an individual. Initially case study was limited to problems of maladjustment such as truancy, failure in schools, or absenteeism, etc. however, recently this approach has been extended to the investigation of normal or bright children and successful institutions. The finding of such cases forms the basis for guidance in preventing cases of maladjustments. So case study is a form of qualitative analysis involving careful and complete observation of a person or intuition.
Limitations of Case Study method
The information provided by the individual is highly subjective and cannot be fully verified.
While study the individual the complex behaviour is studied but there is a chance of striking features being omitted.
Since there is time lapse between observation and interpretation there is a possibility of misinterpretation.
Due to lack of experience and failure to observe significant things, the validity of case study will be affected.

B. EMOTION: DEFINITION AND CHARACTERISTICS

An emotion, as it is commonly known, is a distinct feeling or quality of consciousness, such as joy or sadness that reflects the personal significance of an emotion-arousing event. In modern times the subject of emotion has become part of the subject matter of several scientific disciplines biology, psychology, psychiatry, anthropology and sociology. Emotions are central to the issues of human survival and adaptation. They motivate the development of moral behaviour, which lies at the very root of civilization. Emotions influence empathic and altruistic behaviour and they play a role in the creative processes of the mind. They affect the basic processes of perception and influence the way humans conceive and interpret the world around them. Evidence suggests that emotions shape many other aspects of human life and human affairs. Clinical psychologists and psychiatrists often describe problems of adjustment and types of psychopathology as ‘emotional problems,’ mental conditions.
The subject of emotion is studied from a wide range of views. Behaviourally oriented neuroscientists study the neurophysiology and neuroanatomy of emotions and the relations between neural processes and the expression and experience of emotion. Social psychologists and cultural anthropologists study similarities and differences among cultures by the way emotions are expressed and conceptualized. Novelists, playwrights, and poets are interested in emotions as the motivations and defining features of fictional characters and as vehicles for communicating the meaning and significance of events. Philosophers are interested in the role of emotions in rationality, thought, character development, and values.
Definition
Psychologists have found a comprehensive definition of emotion; their general agreement is that the emotions are entailed to varying in degrees due to awareness of one's environment or situation, bodily reactions, and approach or withdrawal behaviour.
Emotion is a state of arousal involving  facial and bodily changes, brain activation, cognitive appraisals, subjective feelings, and tendencies toward action, all shaped by cultural rules. Emotions include fear, anger, sadness, joy, surprise, disgust and contempt.
Emotional maturity is defined as how well you are able to respond to situations, control your emotions and behave in an adult manner when dealing with others

CHARACTERISTICS OF EMOTION

1.      Emotions are universal – prevalent in every living organism at all stages of development from infancy to old age.
2.      Emotions are personal and thus differ from individual to individual.
3.      Same emotions can be aroused by a number of different stimuli – objects and situations.
4.      Emotions rise abruptly but subside slowly. An emotion, once aroused, tends to persist and leave behind emotional hangover.
5.      Emotions have the quality of displacement. For example, an angry reaction caused by a rebuke by the boss can find expression in the beating of the children at home.
6.      An emotion can give birth to a number of other similar emotions.
7.      There is a negative correlation between the upsurge of emotions and intelligence. Reasoning and sharp intellect restrain the sudden upsurge of emotions. On the other hand, emotional upsurge adversely affects the process of reasoning and thinking process.
8.      The emotional experiences are associated with one or the other instincts or biological drives.
9.      Every emotional experience involves many physical and physiological changes in the organism. e.g. the flush of the face, the bulging of the eyes, the flow of  tears, the pulse rate, the choke in the voice, changes in the respiratory and digestive systems etc.
Kinds of Emotion
Emotions are divided into positive emotions (pleasant emotion) and negative emotions (unpleasant emotion). Positive emotions are constructive emotions helpful and essential for the normal development such as love (fondness and infatuation) and joy (bliss, contentment and pride) and negative emotions are destructive emotions  harmful to the well-being and development of an individual such as anger (annoyance, hostility, contempt and jealousy), sadness (agony, grief, guilt and loneliness) and fear (horror and worry).
Emotion has been understood differently. The following are the most significant theories of emotion.
James-Lange Theory: First of all the James-Lange theory of emotion, William James a psychologist and Carl Georg Lange physician both formulated the theories independently. This theory firmly links mental states to physiological processes. It holds that an emotion is a perception of phenomena within the body. When a person sees a frightening sight, for example, the body immediately responds in certain ways (e.g., the heart rate increases). According to the theory, the perception of bodily response to the original stimulus constitutes the emotion of fear. Thus people are happy because they smile, sad because they cry, and afraid because they flee. The theory proposes the following sequence of events in the emotional state. They are as shown below in the diagram, we perceive the situation that will produce emotion, then we react to the situation and finally we experience the reaction.
In short, this theory proposes that we experience emotions as a result of physiological changes that produce specific sensations. In turn these sensations are interpreted by the brain as particular kinds of emotional experiences.  But according to the James-Lange view, these physiological changes would themselves be stimulated by a perception. It is argued that, by the time a signal from the senses reaches the appropriate centre in the brain, physiological changes have already taken place to cause the signal which then produces the feeling of the emotion. This element of the James-Lange view raised some serious objections.
Cannon-Bard Theory: An American physiologist, Walter B. Cannon, proposed a theory based on the research done by Philip Bard that became one of the chief arguments against the James-Lange view. Cannon shows that subjects reacted emotionally even when nerves connecting the central nervous system to various organs were severed, suggesting that physiological changes were not necessarily the primary cause of emotion. Instead he proposed that both physiological arousal and the emotional experience are produced simultaneously by the same nerve impulse, which he believed that signals from the senses may be received by the thalamus, which performs the dual function of providing the emotional content to the appropriate perceptual centre and transmitting the stimulus to other parts of the body.
According to the theory, after an emotion inducing stimulus is perceived, the thalamus is the initial state of the emotional response. In turn as shown in the diagram above, the thalamus sends a signal to the autonomic nervous system thereby producing a visceral response. The thalamus at the same time communicates a message to the cerebal cortex for different emotions to have unique physiological patterns associated with them as long as the message sent to the cerebal cortex differs in accordance to the specific emotion.
Schachter-Singer Theory: The theory maintains that the emotion we feel is due to our interpretation of an arousal or stirred up bodily state. According to them, we identify the emotion we are experiencing by observing our environment and comparing ourselves with others. This two factor theory proposes that emotions have two ingredients, physical arousal and cognitive arousal as shown in below. Schechter presumes like James and Lange that our experience of emotion grows from our awareness of our body’s arousal. But he believes, like Cannon and Bard that emotions are physiologically similar. Thus he argues, an emotional experience requires a conscious interpretation of the arousal.
In short, Schachter and Singer’s theory of emotions is important because of its suggestion that at least under some circumstances emotional experiences are a joint function of the source of physiological arousal and labelling of that arousal. When physiological arousal is unclear we may look to our surroundings to determine just what it is we are experiencing.
There are other theories like Richard-Lazarus cognitive appraisal theory of emotion. It holds that felt emotion results from appraisal or evaluation of information about the environmental and the state of the body.   Robert Plutchik has proposed a descriptive theory of emotion that is concerned with the primary or basic emotions and the ways they can be mixed together. In order to show the relationship among emotion, he differentiated in three ways, intensity, similarity to one another and polarity or oppositeness. He maintained that these primary emotions are derived from evolutionary process and therefore have adaptive value. They can be arranged in orderly way to bring out relationships, similarities and differences among them.

C. MEMORY AND FORGETTING

Memory: Memory is an organism's ability to store, retain, and subsequently retrieve information. In other words, memory is a process by which encoding, storing and retrival takes place.  Memory has two aspects, the positive is called retention or remembering and the negative aspect is called forgetting.
Traditional studies of memory began in the realms of philosophy with the techniques of artificially enhancing the memory. The late nineteenth and early twentieth century put memory within the paradigms of cognitive psychology. In recent decades, it has become one of the principal pillars of a branch of science called cognitive neuroscience, an interdisciplinary link between cognitive psychology and neuroscience.
Nature of Memory: There are several ways to classify memories, based on duration, nature and retrieval of information. From the information processing perspective there are three main stages in the formation and retrieval of memory. They are:
·      Encoding or Acquisition is a process of receiving sensory input and transferring it into a form, or code which can be stored.
·       Storage is a process of retaining information in an encoded form into memory.
·       Retrieval or recall is a process of getting access to the stored information and bring it back to actual use.

According to information processing theories there are three types of memory, they are sensory memory, short term memory and long term memory.

The different theories or models of memory provide abstract representations of how memory is believed to work. Below are several models proposed over the years by various psychologists.

Multi-store / Atkinson-Shiffrin memory model)


The multi-store model (also known as Atkinson-Shiffrin memory model) was first recognised in 1968 by Atkinson and Shiffrin.
The multi-store model has been criticized for being too simplistic. For instance, long-term memory is believed to be actually made up of multiple subcomponents, such as episodic and procedural memory. It also proposes that rehearsal is the only mechanism by which information eventually reaches long-term storage, but evidence shows us capable of remembering things without rehearsal.
A basic and generally accepted classification of memory is based on the duration of memory retention, and identifies three distinct types of memory: sensory memory, short term memory and long term memory.

·         Sensory Register

Sensory memory corresponds approximately to the initial 200 - 500 milliseconds after an item is perceived. The ability to look at an item, and remember what it looked like with just a second of observation, or memorization, is an example of sensory memory. With very short presentations, participants often report that they seem to "see" more than they can actually report. The first experiments exploring this form of sensory memory were conducted by George Sperling using the "partial report paradigm." Subjects were presented with a grid of 12 letters, arranged into three rows of 4. After a brief presentation, subjects were then played either a high, medium or low tone, cuing them which of the rows to report. Based on these partial report experiments, Sperling was able to show that the capacity of sensory memory was approximately 12 items, but that it degraded very quickly (within a few hundred milliseconds). Because this form of memory degrades so quickly, participants would see the display, but be unable to report all of the items (12 in the "whole report" procedure) before they decayed. This type of memory cannot be prolonged via rehearsal.

·         Short-Term Memory (STM)

Some of the information in sensory memory is then transferred to short-term memory. Short-term memory allows one to recall something from several seconds to as long as a minute without rehearsal. Its capacity is also very limited: George A. Miller, when working at Bell Laboratories, conducted experiments showing that the store of short term memory was 7±2 items (the title of his famous paper, "The magical number 7±2"). Modern estimates of the capacity of short-term memory are lower, typically on the order of 4-5 items, and we know that memory capacity can be increased through a process called chunking. For example, if presented with the string:
FBIPHDTWAIBM
people are able to remember only a few items. However, if the same information is presented in the following way:
FBI PHD TWA IBM
people can remember a great deal more letters. This is because they are able to chunk the information into meaningful groups of letters. Beyond finding meaning in the acronyms above, Herbert Simon showed that the ideal size for chunking letters and numbers, meaningful or not, was three. This may be reflected in some countries in the tendency to remember phone numbers as several chunks of three numbers with the final four-number groups generally broken down into two groups of two.
Short-term memory is believed to rely mostly on an acoustic code for storing information, and to a lesser extent a visual code. Conrad (1964) found that test subjects had more difficulty recalling collections of words that were acoustically similar (e.g. dog, hog, fog, bog, log).

·         Long-Term Memory (LTM)

The storage in sensory memory and short-term memory generally have a strictly limited capacity and duration, which means that information is available for a certain period of time, but is not retained indefinitely. By contrast, long-term memory can store much larger quantities of information for potentially unlimited duration (sometimes a whole life span). For example, given a random seven-digit number, we may remember it for only a few seconds before forgetting, suggesting it was stored in our short-term memory. On the other hand, we can remember telephone numbers for many years through repetition; this information is said to be stored in long-term memory. While short-term memory encodes information acoustically, long-term memory encodes it semantically: Baddeley (1966)[2] discovered that after 20 minutes, test subjects had the greatest difficulty recalling a collection of words that had similar meanings (e.g. big, large, great, huge).
Short-term memory is supported by transient patterns of neuronal communication, dependent on regions of the frontal lobe (especially dorsolateral prefrontal cortex) and the parietal lobe. Long-term memories, on the other hand, are maintained by more stable and permanent changes in neural connections widely spread throughout the brain. The hippocampus is essential to the consolidation of information from short-term to long-term memory, although it does not seem to store information itself. Rather, it may be involved in changing neural connections for a period of three months or more after the initial learning. One of the primary functions of sleep is improving consolidation of information, as it can be shown that memory depends on getting sufficient sleep between training and test, and that the hippocampus replays activity from the current day while sleeping.

Working Memory Model


In 1974 Baddeley and Hitch proposed a working memory model which replaced the concept of general short term memory with specific, active components. In this model, working memory consists of three basic stores: the central executive, the phonological loop and the visuo-spatial sketchpad. In 2000 this model was expanded with the multimodal episodic buffer.
The central executive essentially acts as attention. It channels information to the three component processes: the phonological loop, the visuo-spatial sketchpad, and the episodic buffer.
The phonological loop stores auditory information by silently rehearsing sounds or words in a continuous loop; the articulatory process (the "inner voice") continuously "speaks" the words to the phonological store (the "inner ear"). The phonological loop has a very limited capacity, which is demonstrated by the fact that it is easier to remember a list of short words (e.g. dog, wish, love) than a list of long words (e.g. association, systematic, confabulate) because short words fit better in the loop. However, if the test subject is given a task that ties up the articulatory process (saying "the, the, the" over and over again), then a list of short words is no easier to remember.
The visuo-spatial sketchpad stores visual and spatial information. It is engaged when performing spatial tasks (such as judging distances) or visual ones (such as counting the windows on a house or imagining images).
The episodic buffer is dedicated to linking information across domains to form integrated units of visual, spatial, and verbal information and chronological ordering (e.g., the memory of a story or a movie scene). The episodic buffer is also assumed to have links to long-term memory and semantical meaning.
The working memory model explains many practical observations, such as why it is easier to do two different tasks (one verbal and one visual) than two similar tasks (e.g., two visual), and the aforementioned word-length effect. However, the concept of a central executive as noted here has been criticized as inadequate and vague.
Organisation and Process of Long Term Memory
When we think about memory, it is usually long-term memory that we have in mind. Our reminisciences of past events in our lives are drawn from long term memory. Our sense of self and continuity as an individual could hardly exist without long term memory of what happened to us yesterday, the day before, and so on back to our earlier years.
·         The Organisation of Long Term Memory
LTM of Human is not an untidy jumble of unrelated information. We keep our memory store in order. We organise, categorize and classify information in a number of ways. Long term memory is bit like a library with a good cross-indexing system.
Tip-of-the-Tongue Phenomenon (TOT)
One way to study the organisation of information in long term memory is to see what happens when we search through our library of experince to retrieve a memory. Suppose you are trying to retrive a person’s name but you cannot quite remember it; the name is on the tip of your tongue, but you just cannot recall it. If we look at this tip-of-the-tongue phenomenon is in greater detail, we find evidence for the organisation of long term memory. In TOT retrival is not a random process, because if we try to get the name ‘Smitha’ but it seems to be at the tip of the togue but not quite able to get then we just try to recall all the names which are similar to it like – sumathi, sunitha, susmitha, swetha, etc. so it is clear that memory is organised.
The TOT phenomenon indicates that information is organised in long term memory. This introduces us with the distinction between two kinds of long term organisation semantic memory and episodic memory.
Forgetting: The first attempts to study were made by German psychologist Hermann Ebbinghaus about hundred years ago. Forgetting is apparent loss of information. It is the failure to recall what has been stored in our memory systems. According to Frued, forgetting is motivated forgetting. 
Decay through disuse: one of the oldest explanation for forgetting is that it takes palce simply because of the mere passage of time. This explanation is based on an assumption that learning leaves a trace in the brain, the memory trace involves some sort of physical change that was not present prior to learning. With the passage of time the normal metabolic processes of the brain cause a fading or decay of the memory. Therefore, trace of meaterial one gradually disintergrate and eventually disappear altogether.
Interference effects: It is not necessary that the passage of time alone that determines the course of forgetting but it may depend more upon what we do in the interval between learning and recall. New learning may interfere with material periviously learned.
Motivated forgetting: The pervious explanations of forgetting emphasize that it is either because physiological processes affecting the memory trace or of interference between enew and old material. Both the theories donot give attention to an individaul’s motivation in remeberacnce and forgetting. One aspect of motivatied forgetting is the principle of repression in which some memories became in accessible to recall because of the way in which they relate to oru personal problems. The inaccessibility is neither due to faded traces nr due to didtruptive learining; because the memories ate still there and can be revealed under appropratie conditions. The theory of repression states that the memories are not recalled because they would in some way be unacceptable to a person. It can be possible because of the anxiety they would produce or the guilt they might activate.
Amnesia: Amnesia means the loss of memory. It is a knid of forgetting and some forms of memory disorder due to loss of information which has been stored. Hence amnesia is a profound memory deficit which fails in its ability to retrive stored information and also to form new information. It is due to failure in encoding and storage. There are two kinds of amnesia, biological and psychological. Biological is due to brain distrubance in some way. Psychological is due to major distrubance in the processs of information of encoding, storage and retrival. 
Improving Memories
Mnemonics: It is a Greek. It is a technique rely on thinking association of to be remembered material. It is a systematic and organized set of images or words that are ahead firmly established in a long term memory and can therefore serve as remider cues. It can be a word / sentence / poem or anthing that helps in remembering something. The example is VIBGYOR as a word to remember the colours where each alphabet means  name of a colour. Violet, Indigo, Blue, Green, Yellow, Orange and Red.
The meothod of loci: The word means places, the memory trace in this system are part of your image of a scene. Anything that can be visualised clearly and contains a number of discrete items. These are called memory pegs.
Name and Face: When a person introduces himself, hears the name carefully and acknowledges the name by repeating it. If the name seems to be peculiar then ask the person to spell the name.
Chunking: It is trying to beak something into parts and remember them. When we want to remember the phone number, divide them into two or three parts and remember. 
Organisation: It is the person who organise the things which is memorizes. It differs person to person. Each person follows his own pattern of organisation.
Self Reciting: It is the method through which we can remember things through self reciting through practice.

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